GRAPHIC DESIGNER

ADVERTISER

Since I was a kid, I've loved advertising. Not just the ads you see on TV but the packaging of soap bottles, the logos on shoes, the tags on clothes, everything that makes a visual identity for a brand. I'd collect everything that stood out to me in shoe boxes under my bed. Branding is a perfect scratch for my brain, everything fits together like a puzzle you didn't know needed solving. The hidden arrow in the FedEx logo, the mascot for Target being "Bullseye:" a Bull Terrier with a target on its eye, the cohesive color palettes and consistent type families. It's my favorite game to play.

PHOTOGRAPHER

Projectors make the best lighting, it barely needs editing.

First Degree HOBBIEST

Keep up with my latest work and hijinks

@kairifydesign